Introduction
From September 9–11, 2025, the Mountains of the Moon Hotel in Fort Portal becomes the epicenter of Ugandan tourism strategy as it hosts the high-level 6th Bi-Annual Private Sector CEO Retreat. Central to this prestigious gathering is the ambition to position Uganda as Africa’s leading sustainable tourism and investment destination.
Key Outcomes
Strategic Focus: Discussions revolve around eco-conscious investment, infrastructure upgrades, digitalization, conservation, tourism product diversification, and skills development.
Public-Private Collaboration: Over 200 CEOs, policymakers, and investors will co-create actionable solutions, ensuring alignment with the National Development Plan IV and Program Implementation Action Plans (PIAPs).
Economic Targets: The retreat aligns with Uganda’s bold vision: raise annual tourism earnings from USD 1 billion to USD 10 billion, double tourist spending per stay, and increase international arrivals toward 4 million annually by 2030.
Activity Highlights: Events include creative industry workshops, high-profile stakeholder engagements, and immersive birding and heritage experiences.
Industry Perspectives
Minister Martin Mugarra Bahinduka described the retreat as “a moment for reflection and ambition,” with PCF Vice Chairperson Dr. Ruth Biyinzika adding, “Media integration and innovation are key to sustaining Uganda’s tourism momentum.” The Prime Minister reinforced the linkage between tourism, agricultural value chains, and broader economic reforms.
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