August 2025 marked a turning point for Uganda’s tourism industry as the UTB and UTA formalized an unprecedented alliance to turbocharge growth, strengthen service quality, and drive unified sector innovation through 2040. The partnership is widely seen as the key to unlocking Uganda’s full potential in competitive global markets.
Collaboration Highlights
Priority Initiatives: Joint marketing and branding campaigns, regulatory harmonization, advanced digitization (AI, Google visitor platforms), sector-wide data sharing, and sustainable infrastructure development.
Stakeholder Coordination: Regular monthly consultative meetings between UTB (led by CEO Juliana Kagwa) and UTA (President Yogi Biriggwa) ensure transparent, agile, and sector-inclusive progress.
Cross-Sector Integration: Partnerships with banks, insurers, telecoms, and energy companies will upgrade tourism infrastructure nationwide, elevating visitor experience for international and domestic audiences.
Government Commitment: Renewed investments in roads, ICT, stopovers, and amenities signal a robust strategy to become a destination of choice, especially for European, U.S., and Asian travelers.
Leadership Insights
Yogi Biriggwa of UTA stressed “the need for harmony, coordination, and collective action.” Juliana Kagwa highlighted the role of public-private engagement, noting, “A unified brand is essential for world-class, sustainable tourism.”
Plan your next adventure with Nile Abenteuer Safaris, proud to partner with the best in Uganda’s tourism ecosystem. Benefit from improved services, seamless logistics, and authentic experiences designed in collaboration with national leaders.