The 9th Pearl of Africa Tourism Expo (POATE), held May 21–24, 2025, at Speke Resort Munyonyo, raised Uganda’s international profile like never before. Attracting more than 3,000 delegates and stakeholders from over 50 countries, POATE delivered a spectacular blend of culture, commerce, and innovation in tourism.
Highlights and Developments
Vibrant Cultural Showcase: Themed “Tourism and Sustainable Transformation,” the Expo spotlighted Uganda’s traditions through dance, music, culinary tastings, and fashion, pulling guests into the beating heart of Ugandan identity.
Exhibitions & B2B: More than 200 exhibitors and 100 international buyers forged new alliances and partnerships, with business deals flagged as “game changers” for the region’s tourism infrastructure and service exports.
Sustainability Focus: Panels addressed eco-tourism, regional travel integration, digital marketing, and innovation in community tourism.
International Coverage: Hosted buyers enjoyed immersive trips to Bwindi gorilla trekking, Murchison Falls, Lake Bunyonyi, and heritage sites, fueling positive global media attention and high search volumes for “Uganda Adventure Tours” and “Uganda Cultural Safaris.”
Leadership and Delegate Voices
POATE was praised by Prime Minister Robinah Nabbanja as “a movement to position Uganda as a top-tier global destination.” Regional partners, including Kenya’s tourism ministry, committed to deeper cross-border visitor flows and collaborative development.
Experience the buzz of Uganda’s new era first-hand!
Choose Nile Abenteuer Safaris for your adventure, cultural, or business travel needs. Connect with us to access exclusive POATE 2025 packages and be part of Uganda’s tourism transformation.