Introduction
Uganda’s tourism spotlight has shifted northward in 2025, as Arua City gears up to host the official World Tourism Day celebrations on September 27, under the United Nations World Tourism Organization’s global theme: Tourism and Sustainable Transformation. This event not only elevates the West Nile region as a burgeoning tourism hub but signals Uganda’s increasing emphasis on regional diversity, community inclusivity, and eco-friendly travel experiences.
Key Developments
Month-Long Festivities: The Ministry of Tourism, Wildlife and Antiquities (MTWA) launched nationwide activities throughout September, culminating in the grand finale in Arua. Events will include cultural exhibitions, familiarization trips, and open days at national parks, accessible to the public at no cost.
Sustainable Impact: The 2025 celebration aims to highlight West Nile’s untapped tourism potential, Ajai Wildlife Reserve, Mt. Wati, Nile river trails, and vibrant heritage sites, while aligning closely with Uganda’s Tenfold Growth Strategy and National Development Plan IV.
Economic Boost: Hospitality stakeholders across Arua, Nebbi, Maracha, and Koboko are preparing for over 4,000 expected guests, upgrading facilities to offer tailored tourism packages.
Official Voices: Hon. Martin Mugarra Bahinduka, Minister of State for Tourism, described tourism as “a catalyst for socio-economic transformation,” and highlighted the sector’s direct contribution to Uganda’s GDP, livelihoods, and cultural cohesion.
Expert/Stakeholder Insights
Emmanuel Angudubo, Assistant Town Clerk of Arua, hailed the selection as a “golden opportunity” for the entire West Nile, while Senior Tourism Officer Fred Wathum predicted the event would “unlock visibility” and investment for the region. Dr. James Musinguzi, UWA Executive Director, emphasized that open park days would democratize tourism access and encourage biodiversity awareness.
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